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2001
NO DOCUMENTARY PHOTOGRAPH
Artwork for Video on LED Billboard
1 of 2
Instructions for a Happier Love Life
Flash animation 1000 x 1592px, H.264
Colour, no sound
0:39
12 December 2001
Leicester Square, London UK
Instructions for a Happier Love Life
is a variation on the
Happier Life
series with an emphasis on love and sex.
The simple graphics are coloured hot candy pink to create a kitsch version of the pictograms used in international instruction manuals.
Never Confuse Love with Owning a Dog
cautions against seeing the love of another as ownership. No one is an amentity for someone else. Love thrives where there is mutual respect and space rather than mere obedience.
This train of thought leads away from possessiveness and jealousy to something more adult and mutually enriching.
Owning a Dog
is also a veiled reference to LGBT+ BDSM practices where older 'daddies' own, control and dominate younger 'puppies' who often wear leather puppy masks and leashes.