Curzon cinemas commissioned Firrell to create his version of a 'trailer' for the small group of independent, arthouse cinemas. reflects on the impact of globalisation and the risks of uniformity.

Text flickers and glows to a soundtrack of repeated, and disconcerting, hissing-and-clicking. We are reminded that conformity is a prerequisite for globalisation and that danger is imminent when difference is questioned, removed or destroyed.

The trailer concludes with a set of 'grounding or corrective statements' including, and