2016
Static & full motion digital billboards
2 of 4 of
All Identity Is Constructed
Static: 480 x 720px, 576 x 288px, 800 x 400px, 1080 x 1920px, 1200 x 336px, 1392 x 366px, jpeg, RGB colour
Full motion: 576 x 144px, 728 x 392px, 768 x 1366px, 1080 x 1920px, 1920 x 1080px, 2296 x 448px, mp4 video colour, sound (web only)
0:10
July-August 2016
UK-wide
All Identity Is Constructed
illustrates the principle that we each make up our own identities in a deliberate and conscious act of creation, no matter who we happen to be.
In
I Am An Albino (Rose),
Rose explains the relationship between her identity as an albino and as a woman. In particular, she describes using makeup to disguise her albinoism sometimes, and at other times allowing that identity to define her (as a photographic model, for example).
Rose explains that her white blonde hair is determined by her genetics and yet some men interpret it as a deliberate act of identity-making to suggest she is ‘easy’ or sexually available.
I Am An Albino (Rose)
culminates in Rose’s advice to the viewer to
Confront the Way the World Deals with You.
The complete text reads:
I am a person. I am a woman. I am an albino. I spend half my life looking like an albino and half looking like a normalish person. There's very little pigment in my body so it affects the colour of my skin and my hair. People look at me. And see a blonde woman. A lot of men think blonde means you're easy or a certain type of woman. Confront the way the world deals with you. Reason with the world. All Identity Is Constructed.
