illustrates the principle that we each make up our own identities in a deliberate and conscious act of creation, no matter who we happen to be.

If all identities are, in fact, constructed, then all identities are, at root, equal. We all deserve respect and support for expressing the identity that suits us best.

Less usual identity constructions, like those of trans people, for example, are in truth no different on a fundamental level. They are simply less usual.

is a triptych of three moving image works. Each depicts a different individual with a unique story to tell about their particular identity - Tyler, a black gay man; Rose, an albino woman; and Michelle, a trans woman CEO.

The video imagery is intended to suggest a transmission from the future, thrown back in time by some anomaly in the space-time continuum. Against a brilliant white field, blue-green video ripples and phases. In the future, depicted in this way, the battle for acceptance and inclusion of all identities has been won.

The fragility of the image further suggests that this progressive vision is not guaranteed and it is incumbent on all of us to work towards it.

The artwork poses the questions: What does it mean to make choices about your identity? How do we emerge as individuals? How do we resist prejudice? What are the costs of invisibility? What are the costs of visibility? What is the best way to offer support for a person’s identity choices?

was shown on digital billboards across the UK with full motion video at selected sites, most notably Piccadilly Circus, London UK. The digital billboards, combined with curatorial interpretation delivered via mobile-first web, had an overall reach of c.3 million people.

The artworks’ messages about identity equality spread as far as South Korea and was named in recognition of the artist’s innovative use of the digital billboard medium.