The artist invited 200 senior leaders in business, culture and policy to a Think-In, designed to question traditional gender roles and modelled on the consciousness-raising think-ins pioneered by the Gay Liberation Front in the early 1970s.

To coincide with the 50th anniversary of the 1967 Sexual Offences Act, the artist covened leaders in the financial sector, insurance industry, women's groups and LGBT+ networks, as well as gender pioneers like Lanah Pillay.

Peter Tatchell acknowledged the pioneers of the early LGBT+ movement, and the achievements of the past 50 years, but also highlighted the inequalities that persist under British law.

The think-in invited participants to reflect on the impact of gender norms and the artist outlined the possibilities of a gender-free future.

A gender ballot aimed to determine the extent to which current gender norms serve the majority of people. The ballot paper asked participants to self-score their feminine and masculine sides and evaluate their sense of personal variance or conformity to gender norms as they understand them.

The results of the ballot were published as