The series addresses two important questions: do women regard, hold, and use power differently from men? And can that difference be articulated and shared so that both young women and young men have an alternative (and arguably better) model to emulate?

Each artwork in the series features a saturated pink colourfield (with its obvious connotations of the feminine) and each text is illustrated with a black and white reproduction of the sculpture (or ). The source image is drawn from the cover of a progressive arts magazine published in Buenos Aires in 1912.

Firrell chose this particular representation of femininity because three folds appear in the flesh of venus’s abdomen, creating a realistic impression of a woman bathing rather than a representation of femininity distorted and idealised by the male gaze.

Firrell cropped the image further and presented it in black and white against the pure pink colourfield, to create a de-personalised but humane signifier of female gender.

Dame Inga Beale is the first woman and the first openly bisexual person to take on the role of CEO at Lloyd’s, the world’s oldest insurance market.

The artwork highlights the double standards that still apply to men and women in business. Men are judged by what they can do. Women are still judged first by the way they look.

The fact that women have attained positions of power simply means they had the tenacity to overcome these inequalities - the inequalities themselves still persist.