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2022
Digital billboards
1 of 4 from
Pride 50
480 x 720px, 864 x 576px, 1080 x 1920px jpeg RGB colour
17 January - 6 February 2022
UK-wide
The last Apollo mission landed on the moon in 1972 - the same year the first Gay Pride march took place in the UK.
Apollo Packet Turned Me Gay
refers to the true-life but unlikely story of the artist’s own erotic awakening, prompted by the bulky white codpiece on the space suits worn by the Apollo moon mission crews.
At the same time, the artwork lampoons the ludicrous view, prevalent in the early 1970s, that people could 'catch' or 'be turned' LGBT+.
This fear was so great in some quarters that there were calls for special bathrooms for gay people, and it was also seen as imperative to keep gay people away from children.
Apollo Packet Turned Me Gay
is one of 4 artworks created to herald the 50th anniversary year of the first Gay Pride march in the UK.
When the artworks appeared on billboards across the UK, a well-meaning but misguided member of the public reported a hate crime against the LGBT+ community.
The presumption was that the digital billboard had somehow been hacked by a homophobic paramilitary group or similar.
The artist’s studio spent a happy day liaising with Northamptonshire police about the actual intention behind the series and the investigation’s official finding was that the complainant had ‘got the wrong end of the stick’.