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2024.4.4
Ze/Zir, 2024
2024
Digital billboards and posters
4 of 17 from
All Varieties

288 x 576px, 352 x 540px, 360 x 576px, 432 x 288px, 448 x 576px, 504 x 756px, 576 x 880px, 600 x 280px, 600 x 300px, 612 x 306px, 720 x 384px, 720 x 1080px, 864 x 432px, 864 x 1296px, 880 x 576px, 900 x 450px, 1040 x 440px, 1080 x 1920px, 1152 x 432px, 1224 x 324px, 1280 x 360px, 1728 x 432px, 1920 x 1080px, 2160 x 3840px, 2304 x 576px, 3024 x 3024px Jpeg, RGB Colour
June & July 2024
UK-wide
In 1864, a writer known now only as J. W. L. coined a new gender neutral pronoun 'ze' and encouraged lexicographers to include it in their dictionaries.

'Ze' was added to the Merriam-Webster Dictionary in 1934.

In more recent times, the Oxford English Dictionary has led the way with excellent entries for 'ze' (June 2018) and 'zir' (March 2019).

An OED lexicographer explained, 'In the case of ‘ze’, evidence stretches back as far as 1864, although use becomes more visible and sustained from the 1980s and 90s onwards. The earliest evidence for ‘zir’ is from 1993.'

The
All Varieties
series celebrates the labels that help people express their individuality and define their place in the world.